Email Marketing Specialist

The Girly Book Club is looking for an Email Marketing Specialist that will be responsible for creating, building, testing and sending all email marketing campaigns. He/she will work with our team to send out two monthly email campaigns. The ideal candidate not only has the technical know-how – email development and setting up marketing automation campaigns within our email service provider – he/she has strong skills in online sales with a proven track record.
Overview: 
 
  • The successful candidate will be adaptable and self-motivated. You’ll be able to manage tight deadlines and fast turnaround times.
  • You’re both a team player and independent. You’ll work from your own workspace and be required to meet occasionally with the greater team.
  • Attention to detail! Important that you’re on top of all communications to different markets.
  • You are an analytical thinker. You like to interpret numbers and data into actionable insights and apply the learnings.
  • Above all, you like what we’re doing and want to be involved.
Primary Functions:
  • Be the operational and tactical owner of all email campaigns for The GBC. This includes: planning, list selection, segmentation, customer profiling, targeting, email build and deployment, post-campaign analysis and performance reporting.
  • Work with the our larger team to plan out all email campaigns and create a monthly plan ahead of time.
  • Plan A and B segments to see which works more effectively, replan, review, resend.
  • Manage and evolve the sophistication of the data and targeting strategy to ensure campaigns are as personalized and relevant to its audience as possible.
Required qualifications and experience:
 
  • 4-5 years’ experience in email marketing
  • Experience in using a sophisticated email service provider and building multiple, complex customer journeys.
  • Ability to code responsive email campaigns.
  • A strategic and analytical thinker that can interpret numbers and data into actionable insights and learnings.
  • Strong background in customer acquisition, re-engagement and retention strategies.
  • Highly organized with a strong attention to detail.
  • Demonstrated strong work ethic and a willingness to learn.
  • Mail Chimp knowledge is welcomed!
  • Love of reading is also a bonus.

SUBSCRIBE TO OUR

NEWSLETTER

 

Sign up to our newsletter to receive details about book of the month announcements, virtual author events, book recommendations, exciting news, and exclusive giveaways!

erin

You have Successfully Subscribed!